Orbit. Retail distribution that holds its altitude.
Launch puts a brand on the shelf. Orbit keeps it there: sell-through that keeps moving, coverage that grows from one point to a region, and the gravity of channel relationships and local teams.
The channels, region by region.
Choose a region and the globe turns to it.
Three forces hold every orbit.
- 01Sustained
Stable sell-through, reorder after reorder. The second order is planned before the first one ships.
- 02Coverage
From a single point to a whole region. Each new store and each new market widens the ring.
- 03Gravity
Channel relationships and local teams that hold the orbit, long after launch day.
Small, regular burns keep an orbit steady.
A satellite stays up through small corrections made on time. A shelf stays full the same way.
- T+01 · Listing
Product data, pricing and the story each channel needs, ready on day one.
- T+02 · Sell-in
The first order placed with the right stores, in the right quantities.
- T+03 · Sell-through
Visibility in store and online, so units leave the shelf at a steady pace.
- T+04 · Reorder
Replenishment planned with each channel, so the next order is already on its way.
Experience retail. Where people touch the product first.
Spaces where a customer can pick the hardware up, try it and talk to someone who knows it, before buying in store or online.
- Inno100
- Zpilot
Shenzhen. The ground station for every orbit.
The crew flies every mission from Shenzhen, in the heart of the hardware world, and keeps each orbit in contact from here.